In a recent interview with the Houston Chronicle, Josie Lin, CEO of UMRE Real Estate Group and president of the Katy Asian Town Homeowner’s Association, revealed the remarkable success of Katy Asian Town as a prominent retail center in Houston. Situated west of the city, Katy Asian Town has quickly gained recognition as a go-to destination for diverse retailers seeking to establish themselves in the Houston market.
Strategic Location and Multicultural Offerings: Creating a Vibrant Fusion
Katy Asian Town’s success is attributed to its strategic location at the intersection of I-10 and Grand Parkway, along with the exclusive highway exit signage (Katy Asian Town & Marketplace Exit 743A) introduced in 2020. This prime location makes it easily accessible and appealing to visitors. The town’s well-planned layout showcases a diverse range of Asian culinary experiences, from bakeries to boba shops and bánh mì restaurants. Josie Lin, interviewed by the Houston Chronicle, highlighted Katy Asian Town as a thriving multicultural hub.
Attracting International Brands: Recognizing the Potential
The reputation of the greater Katy Asian Town circle as a thriving retail destination has attracted numerous international brands. Notable additions include Houston’s first Haidilao hotpot, Tim Ho Wan dim sum, Uncle Tetsu Japanese cheesecake chain, and Wushiland Taiwanese boba shop. These brands recognize the immense potential of the greater Katy Asian Town circle and its ability to cater to a diverse customer base.
Leveraging Advantages: Strategic Positioning of Brands in Katy Asian Town and Houston’s Chinatown
One key aspect emphasized by Josie Lin is that Katy Asian Town and Houston’s Chinatown are not competitors, but rather complementary hubs. The proximity of these two locations encourages visitors to explore both, immersing themselves in the unique offerings of each. Recent business openings, such as Paris Baguette’s presence in Katy and Hui Lan Shan’s debut in Dun Huang Plaza, highlight the strategic positioning of brands to leverage the advantages of both Katy Asian Town and Houston’s Chinatown.
Attracting International Brands: Recognizing the Potential
The reputation of the greater Katy Asian Town circle as a thriving retail destination has attracted numerous international brands. Notable additions include Houston’s first Haidilao hotpot, Tim Ho Wan dim sum, Uncle Tetsu Japanese cheesecake chain, and Wushiland Taiwanese boba shop. These brands recognize the immense potential of the greater Katy Asian Town circle and its ability to cater to a diverse customer base.
Leveraging Advantages: Strategic Positioning of Brands in Katy Asian Town and Houston’s Chinatown
One key aspect emphasized by Josie Lin is that Katy Asian Town and Houston’s Chinatown are not competitors, but rather complementary hubs. The proximity of these two locations encourages visitors to explore both, immersing themselves in the unique offerings of each. Recent business openings, such as Paris Baguette’s presence in Katy and Hui Lan Shan’s debut in Dun Huang Plaza, highlight the strategic positioning of brands to leverage the advantages of both Katy Asian Town and Houston’s Chinatown.
Contact UMRE Group
- Address: 9889 Bellaire Blvd. #118, Houston, TX 77036 (Chinatown)
- Phone: +1- (713)630-8000
- Email: Josielinteam@gmail.com
